So bright and so thin Powerful yet thin LEDs deliver a radically brighter picture than conventional LCD backlighting. They also help achieve an ultra-slim TV design that looks beautiful in your home. What's more, Sony's Edge LED Backlight technology delivers outstanding contrast, rich colors and enhanced dark-scene detail. | Lifelike motion Watch the football retain its detail during a kickoff and move smoothly as the camera follows it from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow XR 240 technology, which takes motion clarity beyond refresh rates, smoothes out the picture where the camera can't for clearer and more natural movement. | Clearly different Fine details and textures appear in whatever you’re watching, even in flat areas. Powered by Sony’s advanced noise reduction algorithm, this technology boosts image clarity with heightened contrast and depth that you won’t find on most televisions. |
Receiver-less TV
For DIRECTV customers with a Genie Whole-Home HD DVR, the Sony R550A series allows you to enjoy full DIRECTV service and HD DVR functionality without an additional receiver. Place the Genie Whole-Home HD DVR in any room of the house and enjoy the clean look of your big screen on the wall without the clutter of connecting a DIRECTV receiver to it3. | Go beyond cable with built-in Wi-Fi Wirelessly stream beautiful, HD entertainment straight from the internet or your home network using built-in Wi-Fi connectivity and open the door to the endless entertainment of the Sony Entertainment Network, where thousands of movies, TV shows, online videos, games and music are always at your fingertips. By connecting to the Internet you can access Full HD 1080p entertainment, 3D content and made-for-TV apps like Amazon Instant Video, Netflix, Pandora, YouTube, Facebook and more1. | Your smartphone, now on TV
Movies, music and apps from your smartphone can now be viewed big on your TV. With two ways to connect Android phones and tablets to the R550A, Sony is helping you add value to the entertainment you already own2,5. |
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